Every organization, team or individual attempts to record their thoughts and actions in various formats – documents, videos, pictures etc. But often, these documentations are not consumable or utilizable by anyone other than the creators themselves – decaying in its value over time and as more and more content pile up. It’s one thing to create, generate or record content, it’s another to make that content alter the thoughts of the reader/consumer – programming a thought through words!!
Content is in fact the memory of an organization. The clearer the content, the clearer an organization thinks. The clarity of an organization’s thinking lies in the clarity of its content. An organization is as organized as its content is.