Content Engineering

Content” is not documentation, it is “Thought Programming”.

Every organization, team or individual attempts to record their thoughts and actions in various formats – documents, videos, pictures etc. But often, these documentations are not consumable or utilizable by anyone other than the creators themselves – decaying in its value over time and as more and more content pile up. It’s one thing to create, generate or record content, it’s another to make that content alter the thoughts of the reader/consumer – programming a thought through words!!

Content is in fact the memory of an organization. The clearer the content, the clearer an organization thinks. The clarity of an organization’s thinking lies in the clarity of its content. An organization is as organized as its content is.

content engineering
Requirements in Practice:
  • Strong scientific temperament and a penchant for understanding details of technology and engineering
  • Understanding and approaching every topic from a fundamental Utility point of view/thinking rather than being absorbed into the topic’s verbosity. (Purpose/Utility Oriented Thinking)
  • Strong technical writing skills (English)
  • Adept with illustrations and engineering visualizations for content
  • Ability to organize, prioritize, conceptualize, and collate content from countless data points, incidents, discussions, and activities on a day-to-day basis
  • Ability to identify optimum content formats for different types of demonstrable information/insight pertaining to the organization – when to create a whitepaper, when to create a blog article, when to create a presentation, when to display on website etc…
Good to have experience and practice with:
  • Digital/Social Media Marketing Techniques
  • Patent Drafting
  • LinkedIn Content and Marketing Tools
  • Website Information Architecture
  • Public Relations
  • Microsoft Office Suite
  • Email Marketing Tools like Mailchimp etc…

Evaluation Process Criteria

  1. Critical Thinking: Critical Thinking is the fundamental thought culture that we seek in every role that we play at CynLr.  To know our assumptions is Critical Thinking.
  2. System Thinking: Something is identified as a problem if an outcome of an action isn’t as desired. But any outcome is a result of some system, except that system is not always clearly identifiable from its environment.
  3. Design Thinking: (Since this is hard to objectively evaluate it will be a relative evaluation both with the other submissions and with the self across consecutive submissions) Purpose of every design is to minimize human effort towards solving a problem.

How Could Your Career Progress?

  1. Critical Thinking:  Critical Thinking is the fundamental thought culture that we seek in every role that we play at CynLr.  To know our assumptions is Critical Thinking.
  2. System Thinking: Something is identified as a problem if an outcome of an action isn’t as desired. But any outcome is a result of some system, except that system is not always clearly identifiable from its environment.
  3. Design Thinking: (Since this is hard to objectively evaluate it will be a relative evaluation both with the other submissions and with the self across consecutive submissions) Purpose of every design is to minimize human effort towards solving a problem.
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