The very sound of the word “Technology” invokes visuals of Mobile phones, SW, etc in our minds.
When we look beyond the obvious. Its not the mobile phone but the methods to convert a 250gm of mud into a device that can carry the sound of your voice and the light reflecting from your face all way to the other side of the globe that’s 20000 miles away. From extracting the silicon from that mud to the microphone to the wireless signal, its 1000s of complex parts coming together. It’s the imagination of the mind(s) that saw a phone when everyone else saw mud. It’s the “Know-how” - the sequence of actions through which anyone can convert 250 grams of mud into a phone.
However, it’s a long chain of million intricate visualizations. And such visualization is often not just one man’s vision, but the will and thought of million minds. Technology is organizing the collective thinking of a society.
Stories are the perspective engines that moulds and shapes the thoughts by carefully crafting a journey of emotions. Journal of emotions. When we build for a 6-decade long unsolved problem it’s an industry building effort and you want to lead. Then those emotions must stem from the story about us, not borrowed trends that were built to serve some other agenda. People need to see their future through our story. One small experiment in one corner of a room by an employee somewhere is the seed for an entire new industry of tomorrow – a science fiction – (from digital cameras to Amazon webservices, they all started like this).
So, your role is to unravel the stories of the future from Happenings of CynLr that will inspire the minds to break away from their industry and rally behind CynLr to reorganize and create our own industry – Trend Building.
Your primary contributions will be
Journaling the facts :
• Identify and spotlight engaging stories from the everyday happenings at CynLr, highlighting our vision, thought leadership, and product development activities – Sell the making than selling the made.
• Develop Understanding into team dynamics, organizational culture, and operational processes.
• Tailor content to address different stages of our various stakeholder’s journey effectively.
• Conduct interviews with internal team members and industry leaders to gather valuable insights and stories.
• Create trends from facts in a way that engages and resonates with the relevant audience.
• Aim to position the company as a benchmark.
• Consistently producing authentic and reliable content to establish and maintain trust with the audience.
• Ensures that the content is not only engaging but also truthful and reflective of the brand's values.
Research - Market, Audience & technology :
• Engage in broader market research to understand the macro and micro factors affecting the industry. This includes economic trends, regulatory changes, and technological advancements that could impact the brand and its audience.
• Conduct in-depth research to understand the target audience's preferences, behaviours, needs, and pain points.
• Stay up to date with latest trends, developments, and innovations within the industry. This includes monitoring competitors, reading industry reports, attending conferences, and following influential voices in the field.
Content Strategy :
• Generate fresh and consistent content that resonates with a broad audience.
• Develop and maintain an editorial calendar to schedule content production and publication.
• Mapping the tone, emotional connection, and validation methods
• Utilize various content formats such as blog posts, videos, infographics, podcasts, and social media posts to cater to different audience preferences and increase engagement.
• Ensure all published content provides meaningful value to the reader or viewer.
• Engaging with the audience through content that addresses their needs, concerns, and interests helps to foster positive relationships.
• Develop and manage internal and external newsletters to share daily or weekly news and stories that keep our audience engaged.
Inter-Departmental Collaboration :
• Working closely with various departments such as marketing, product development, and sales to ensure a unified brand message.
• Collaborating with the marketing team to create content that supports marketing campaigns, promotional activities, and overall brand positioning.
• Engaging with the product development team to understand products, features, and updates. This knowledge is then translated into informative and exciting content that educates and entices the audience, such as product descriptions, user guides, and launch announcements.
• Collaborate with designers, videographers, and other creatives to produce visually appealing and multimedia-rich content.
