Your role will involve...

Working with branding team to build a Buyer’s journey for the demography of each Stakeholder.
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• Which platforms are they going to discover us from?
• How could the message be differentiated amongst the noise in the platform and target the “Right” persona?
• Engineer the impression and induction journey for the Stakeholder by carefully designing the sequence of information and impression they receive.
• Bring insights about the company into the stakeholder.

Design the Interface Journey and
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• strategize the information flow for the stakeholder with the concerned team.
• Plan with the Marketing team to execute the communications.
• The design must ensure that the Learning, onboarding & alignment begins before the stakeholder enters the meeting.
• Build Analytical probe points into the process to collect data, to derive insights about the process and constantly re-strategize to optimize process.
• Work with branding & content team to build messaging content from Website, LinkedIn posts, SEO optimizations and other platforms.
• Plan the message distribution and spread-strategy with the Branding and Marketing team.

This Role is closer to the Founders Industry building efforts and not a typical Marketing Manager role.‍